Safety Vision Management

Bruce Smith

Bruce Smith

President & CEO

Bruce Smith has been a Houston, Texas-based entrepreneur since 1993—the year he formed Safety Vision to distribute rear-view video camera equipment for mobile fleet clientele. In the intervening years, Bruce has guided the company's growth from a one-man outfit operating out of an apartment office to a thriving enterprise operating out of multiple offices nationwide. The company's product suite has grown as well to include onboard surveillance recording solutions, enhancing safety and security for public and private fleets worldwide. In 2007, Bruce was recognized by the Small Business Administration as Small Business Person of the Year.

Michael Ondruch

Michael Ondruch

Chief Financial Officer

Michael Ondruch brings a quarter century's worth of financial acumen and strategic management experience, honed while working within large companies and institutions. Before joining our ranks in 2008, Michael was CFO at Victory Packaging—the leading North American distributor of packaging material, with revenues of $650 million—and Academy Sports and Outdoors, a multibillion-dollar chain of large-format sporting goods stores. Before that, he was a vice president for Chase Bank. Michael will draw on his financial, strategic, and change management expertise as he helps guide Safety Vision to its mid-term goal of $100 million in annual revenue.

Mark (Rex Colorado) Sahinen

Mark (Rex Colorado) Sahinen

Business Development Manager

Rex Colorado is Safety Vision’s Business Development Manager. He identifies potential business opportunities, builds key relationships with new clients, closes large deals, and helps with leading the future growth of business. Rex has been with Safety Vision since its inception, and has become a major force behind the company’s phenomenal success. With over 20 years in the industry, he’s obtained extensive knowledge and experience in guiding multiple branded lines to market.

Randy Wise

Randy Wise

Vice President of Sales

Randy Wise is Safety Vision’s Vice President of Sales. He is responsible for companywide initiatives and strategic operations that deliver profitable growth. Randy oversees the sales division, by providing leadership through planning and developing effective sales approach. He has given over eight years of service to Safety Vision, having previously managed multiple departments.