Safety Vision Management

Bruce Smith

Bruce Smith

President & CEO

Bruce Smith has been a Houston, Texas-based entrepreneur since 1993—the year he formed Safety Vision to distribute rear-view video camera equipment for mobile fleet clientele. In the intervening years, Bruce has guided the company's growth from a one-man outfit operating out of an apartment office to a thriving enterprise operating out of multiple offices nationwide. The company's product suite has grown as well to include onboard surveillance recording solutions, enhancing safety and security for public and private fleets worldwide. In 2007, Bruce was recognized by the Small Business Administration as Small Business Person of the Year.

Michael Ondruch

Michael Ondruch

Chief Financial Officer

Michael Ondruch brings a quarter century's worth of financial acumen and strategic management experience, honed while working within large companies and institutions. Before joining our ranks in 2008, Michael was CFO at Victory Packaging—the leading North American distributor of packaging material, with revenues of $650 million—and Academy Sports and Outdoors, a multibillion-dollar chain of large-format sporting goods stores. Before that, he was a vice president for Chase Bank. Michael will draw on his financial, strategic, and change management expertise as he helps guide Safety Vision to its mid-term goal of $100 million in annual revenue.

Mark (Rex Colorado) Sahinen

Mark (Rex Colorado) Sahinen

Vice President of Sales

Rex Colorado was recruited by Safety Vision founder Bruce Smith as the company's first national sales manager in 1994, and he's been a major force behind the company's phenomenal growth ever since. Colorado also has served the company as senior product planner. In that role, he has guided multiple branded lines of collision avoidance camera systems to market and developed several tiers of onboard surveillance recording solutions. Today, Colorado manages a sales force of 50-plus mobile video specialists, promotes an evolving product line, and trains a keen eye on emerging technologies and industry needs.

Randy Wise

Randy Wise

Vice President of Sales

Randy Wise arrived at Safety Vision with a background in airline management for ExpressJet Airlines. He has since given over seven years of service to Safety Vision and the mobile video surveillance industry. In that time, Wise excelled at managing the Warehouse, Service, and Product Development departments. His experience managing such various operations and his oversight of all aspects of Safety Vision products provided a unique perspective, qualifying him to become the company’s second VP of Sales. In his new capacity, Wise has assumed responsibility for half of the sales staff. He aims to apply his previous success in developing a team of specialized industry experts.